However you want to break into the industry, one of the main things you have to have in your pocket is an elevator pitch.
So let’s pretend you’re accidentally bumping into a casting director/producer/director or investor and you miraculously have his attention. You’re probably thinking: “Oh my god, there’s a real opportunity here!” Well, there is, if you are prepared.
So take a minute to figure out how to explain to those really busy people what you wanna sell in a quick, memorable and exciting way:
An elevator pitch is a short precise speech of what you wanna sell. It should present your product (or yourself if you’re selling yourself) in a total of 20 to 30 seconds – as quick as an elevator ride can be (hence the name).
Your speech should state what you as a person or your product is doing and how anybody can benefit from that.
Have you ever heard about the USP? It’s called unique selling point or proposition and means and depicts what makes you or your product unique.
An elevator pitch uses an USP to stand out among the many other competing products combining it with giving his opponent the right amount of information in a commercial tone.
It should cover the following:
- What is your goal?
- Who is your target audience you talk to? Whom do you want to sell your product to?
- What do you do?
- What makes you unique (USP)?
- Why should somebody hire you/buy your product or if you will: Why would you hire yourself/buy your product?
Don’t forget: Your pitch has to be snappy and memorable. The shorter the better!
Practice and revise your pitch until you feel confident! And then be ready to bump into somebody big!
Categories: The Film Industry